KSI

YouTubers · @ksi on TikTok · United Kingdom

About KSI

British influencer, musician and former professional boxer, born Olajide Olayinka Williams Olatunji. He is a co-founder of the YouTube group the Sidemen and of Misfits Boxing, and built his audience with FIFA commentary videos on YouTube before releasing music.

Quick facts

Category
YouTubers
Also known as
Olajide Olatunji, Olajide Olayinka Williams Olatunji
Born
Birthplace
London, England
Nationality
British
Occupation
Influencer, Musician, Former professional boxer
Education
Berkhamsted School
Based in
United Kingdom

Early life

Olajide Olayinka Williams Olatunji, known by the nickname JJ, was born in London on June 19, 1993, to parents of Yoruba heritage. He was raised in Watford and educated at Berkhamsted School.

Career background

He registered the YouTube channel KSIOlajidebt in 2009 and built a following with commentary videos on the FIFA video game series, later adding vlogs and comedic skits. He is a co-founder and former member of the YouTube group the Sidemen.

Rise to fame

He began making hip-hop in 2011 and had his first commercial success with Lamborghini, featuring P Money, in 2015. His debut EP Keep Up (2016) topped the UK R&B Albums Chart, his debut album Dissimulation (2020) peaked at number two on the UK Albums Chart, and its follow-up All Over the Place (2021) debuted at number one and was certified platinum.

Public presence

He fought Logan Paul twice, in a 2018 white-collar bout and a 2019 professional rematch that he won by split decision. He co-founded Misfits Boxing and co-owns businesses including Prime Hydration and Lunchly, received the Brit Billion Award in 2024, and has been a judge on Britain's Got Talent since 2025.

KSI has verified official accounts on TikTok, Instagram, YouTube and Facebook.

Occupations

Awards

Official profiles

Also on the web

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